To advertise their strawberry and banana fruit smoothie, Dunkin’ Donuts commissioned Kurt Wenner, a master artist and architect, to do the street art for the fruity drink’s introduction into the market. The 3D floor ad looks as if it is emerging from the ground, making a dynamic and delicious impact.
I love ads that are creatively bizarre and fanciful like this one. Great combination of street art, guerilla marketing, and outdoor advertising!!
The advertising for movie premieres has to make a dynamic enough impact for the public to be moved to see the film. When Superman Returns came out in 2006, advertisements were seen internationally. This specific two layer elevator billboard was taken in Brazil. The clever ad juxtaposes Superman’s supernatural strength with the elevator’s regular opening and closing door functions thus creating a cool effect to illustrate one of Superman’s extraordinary abilities.
This guerilla billboard definitely piqued the interest of those who were curious about seeing the Superman movie.
This is a funny ad from TBWA (Brussels division), which they created for Nivea Sun to promote their self tan spray. The advertisement has a lot of dimensions. But I primarily like how it shows the irony of the infamously über-pale Disney character, Snow White, suddenly being an airbrushed chocolate tone.
By strategically exaggerating the results of the product through an ad, the company comically yet effectively shows the efficacy of the product.
The Hulk has been an icon in comics and popular culture. With “The Incredible Hulk” 3-disc special edition DVD releasing on October 21st, this would be a great opportunity for Hulk-related memorabilia, video games, and promotional items like compressed T-shirts shaped like the Hulk to shine.
I really like this ad for Play Station 2 (PS2) because it not only plays on the character creatively but shows how intense and charged the game is.
This billboard for Silberman’s Fitness Center is concise and straight to the point. You tipped the scales at what??? Time to get to the gym!
My only question is, if this is a women-only fitness center, why feature a beer-bellied man on the billboard?
All I have to say is WOW! Those are some super strong teeth ripping the billboard from its hedges. This is a really cool and innovative billboard done by Ogilvy & Mather (Indonesia location) for Formula Tooth care—quite the visual.
I can’t look at this billboard for Clorets gum for an extended period of time because the visual immediately triggers my olfactory senses; I can only imagine the FOUL odor of this person’s breath.
If ever you have a hard time telling someone that they need a heavy duty breath freshening gum to freshen their breath then show them this ad. That person just might never talk to you again but you will surely get your point across!
This is a really bright, funny, and unique approach to billboard advertising. By using the surrounding area as part of this outdoor billboard, the ad becomes more eye-catching and dynamic, hence creating a great larger-than-life experience for observers.
Billboards are ubiquitous so rarely do they catch my attention but this one was too cute to pass up because of the baby’s “Party at my crib!” announcement.
Bon Bèbè specializes in baby layettes and other baby-related essentials. They definitely exuded their expertise with this adorable yet clever and effective ad.