Billboard and Outdoor Advertising

The best in environmental, outdoor and billboard advertising.

Guerilla Marketing Done Down-Under

This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.

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