Guerilla Marketing Done Down-Under
This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.

September 12th, 2010 at 3:07 pm
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