Talk about international guerilla billboards! These gigantic shopping bags are located on Martin Place, which is in the heart of Sydney, Australia’s commercial district. These bold, brilliant, distinctive bags are a clear indication that this area will appease any fashionista. I especially like the exasperated or sexy (no idea, which one it’s supposed to be) expression of the drag queen replica of the iconic Marilyn Monroe, but I guess I have weird taste.
These billboards definitely grabbed my attention while walking through Sydney.
This billboard was created for “Watch Around Water,” which is an aquatic safety campaign running throughout Western Australia. This grim billboard is almost too realistic for my liking, but it is super-effective in promoting the importance of ample, strong supervision for children visiting public aquatic facilities. Sometimes controversial, guerilla promotional campaigns that provide a shock factor are extremely dynamic, when done tastefully.
This classic Marilyn Monroe pose from the film “The Seven Year Itch” is omnipresent and thus has become a visual staple in photography. The pose has also been continuously imitated; this specific take on the timeless photo is beyond hilarious. The ad was done by Leo Burnett (Venezuela division), a worldwide ad agency, for an anti-gas product called Anti-Gas Antifom 40. These types of creative promotions that tactically combine an iconic moment with really witty wording can produce everlasting buzz.
Random Trivia: Leo Burnett created infamous brand icons like the Pillsbury Doughboy, Jolly Green Giant, Charlie the Tuna, and Toucan Sam.
On a recent trip to Australia, I photographed this hilarious billboard for Georges Mediterranean Bar & Grill, located on The Promenade at King Street Wharf. They were advertising their special lunch deal, “Georges Lobster Fridays.” Great attention-grabber!
Imagine seeing this on a billboard!
This Gastro advertisement by Callegari Berville Grey, a Paris, France based ad agency, vividly shows the urgency of needing relief from acid indigestion. Such a creative ad would give any brand great recognition because it effectively materializes the efficacy of the product.
This is a great Toyota billboard created by Badillo Nazca Saatchi & Saatchi in San Juan, Puerto Rico. The edgy and grungy nuance of the ad really captures the attention. The fact that it is displayed on a three-story garage might help too. Sometimes, billboard size can be visually captivating when done creatively.
Take a look at this tiny billboard! This miniature advertisement is for a new video game on the Playstation 3 console called “LittleBigPlanet.” The game allows players to control small characters in a highly interactive environment where they can build anything from small gadgets to an entire world! In order to draw attention, this LittleBigPlanet billboard relies on its eye-catching appearance. While the efficacy of traditional billboards hinges on their larger-than-life communicating power, this billboard captures attention by being out of the ordinary. If I saw one of these tiny signs, I’d definitely stop to see what it was all about.