Billboard and Outdoor Advertising

When you hear the words “innovation,” and “creativity,” which companies come to mind? For me, it’s definitely Google, and this awesome YouTube billboard is just another example of their think-outside-the-box strategies. Instead of posting a static billboard to advertise YouTube, Google decided to create something that was as interactive as the streaming-video web site itself. They posted up several of these billboards, which are essentially empty frames made to look like the YouTube media player screen. At the top of the screen in the content search box, there are terms which are related to whatever scene the billboard focuses on. For example, at one billboard set up at an intersection, the search box reads “people crossing the street.” Anyone who looks at the billboard has the impression they are watching a YouTube video. Talk about awesomely creative!

This entry was posted on Friday, August 29th, 2008 at 9:06 am and is filed under Billboards, General, Guerrilla Billboards, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.