Billboard and Outdoor Advertising

Billboards give companies the ability to communicate their marketing message in a larger-than-life manner to really drive their point home. This capability is demonstrated by this unique Prestige Omega Cookware billboard. After doing some market research and determining that consumers were disappointed with how weak the handles were in their existing pots and pans, Prestige Omega set out to create a line of cookware with extra-durable handles. To promote the new products they created this billboard, which jokes that the strength of the new handle is capable of supporting the entire sign by itself! This is a funny and creative way to place the focus on the new durability of Prestige Omega products. I’m sure it left a lasting impression and increased interest in the new pans.

(via Adsoftheworld)

This entry was posted on Wednesday, August 27th, 2008 at 7:01 am and is filed under Billboards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.