Billboard and Outdoor Advertising

This ad (supposedly featured somewhere in Canada) for the Canadian Blue Cross is a little crazy…I’m not sure if it actually was displayed, but the grisly humor is certainly attention getting!

This nine-story, wrap-around outdoor advertisement on an L-shaped apartment building at the intersection of 42nd Street and 8th Avenue in Manhattan was really striking. The contrast of the blue in the ad with the bland brown of the apartment building truly brings both objects to life. The interesting visual and vertical type drew lots of attention. The fact that the ad was located in busy Midtown Manhattan, while still finding solace from the sensory overload that is Times Square, speaks to the well-planned placement of this ad campaign. This is the 20th anniversary of Shark Week on the Discovery Channel, so tune in to find out if the ads truly teased the program in an accurate manner.

I wouldn’t want to be those players though!

This eco-friendly ad conveys its point clearly…Of course, it would backfire if someone takes the only seat available; then it would just be annoying.

 Well, at least it’s about salad this time.  This is another cool McDonalds ad from the Chicago area, designed by Leo Burnett. The letters were made with 16 varieties of lettuce that sprouted over three weeks…Cool billboards like this are expensive to create, but they generate free publicity (via youtube videos etc) for months to come.

You know that phrase, “I’m like a walking billboard for…” Well, a company in the ever-quirky San Francisco took it literally and creates walking billboards. And if that’s not crazy enough for you, a movie company in LA takes it to the next level by embedding commercials in women’s shirts to create billboards that “walk, talk, even flirt a little”. Ah, California, so progressive…Makes me feel pretty grateful for my job!