Shark Week Billboard
This nine-story, wrap-around outdoor advertisement on an L-shaped apartment building at the intersection of 42nd Street and 8th Avenue in Manhattan was really striking. The contrast of the blue in the ad with the bland brown of the apartment building truly brings both objects to life. The interesting visual and vertical type drew lots of attention. The fact that the ad was located in busy Midtown Manhattan, while still finding solace from the sensory overload that is Times Square, speaks to the well-planned placement of this ad campaign. This is the 20th anniversary of Shark Week on the Discovery Channel, so tune in to find out if the ads truly teased the program in an accurate manner.
July 14th, 2008 at 2:49 pm
Hi, I think it’s a great billboard too. The guy’s shark face is actually part of the upcoming Shark Yourself feature going on at Shark Week website:
http://dsc.discovery.com/convergence/sharkweek/sharkweek.html
I noticed a tiny mistake in your post… this is actually the 21st anniversary of Shark Week. I work with Discovery so I have the inside scoop… if you would like more info I’d be happy to share. This year’s Shark Week starts on Sunday, July 27th, at 9PM with a brand new Mythbusters.
I hope I didn’t overstep my boundaries by contacting you like this; I just thought you’d be interesting in hearing more about this feature. Have a great day and feel free to contact me.
Shawn Grover
shawngrover2008@gmail.com