It’s a bird…it’s a plane…it’s a muffin?
Quirky grocery store Bloom wants to be a “different kind of grocery store”, and their advertising methods certainly reflect this sentiment. This eye-catching billboard hails from way back in 2005, but we couldn’t resist showing it off. More recently (April 2008) Bloom staged a completely fake protest for 3 hours a day for 3 days. The noble cause? A faux replacement of their jumbo muffins with muffin tops. Complete with a website, flyers, parade, youtube videos and more, the “Coalition of Really United Muffin Bottoms” (C.R.U.M.B) picketed up a storm in Greenville, South Carolina. Unique marketing strategies like this outlive their time!
